Principles of marketing

Author(s)

• Kinnear, Thomas C.
• Bernhardt, Kenneth L.

Bibliographic Information

Principles of marketing

Thomas C. Kinnear, Kenneth L. Bernhardt

（Scott, Foresman series in marketing）

Scott, Foresman, c1983

Note

Includes indexes

Details

• NCID: BB22342960
• ISBN:
  • 0673154866
• LCCN: 82016881
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: xvi, 770, 32, 2, 11 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03764071