Marketing research and business management : marketing award papers delivered at the 1951 Illinois Marketing Symposium, University of Illinois, October, 1951
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Marketing research and business management : marketing award papers delivered at the 1951 Illinois Marketing Symposium, University of Illinois, October, 1951
（University of Illinois bulletin, v. 49,
Bureau of Economic and Business Research, College of Commerce and Business Administration of the University of Illinois, [1952]
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