Global brand power : leveraging branding for long-term growth

Author(s)

• Kahn, Barbara E.

Bibliographic Information

Global brand power : leveraging branding for long-term growth

Barbara E. Kahn

（Wharton executive essentials）

Wharton Digital Press, c2013

• : pbk

Note

Includes bibliographical references (p. 113-114) and index

Details

• NCID: BB22360474
• ISBN:
  • 9781613630266
• LCCN: 2012287128
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Philadelphia
• Pages/Volumes: 125 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.1255
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products -- Management
  • LCSH : Product management
  • LCSH : Corporations -- Growth
• Parent Bibliography ID:
  • BB19898380