Strategic management of technological innovation

著者

• Schilling, Melissa A.

書誌事項

Strategic management of technological innovation

Melissa A. Schilling

McGraw-Hill Education, 2017

5th ed., International ed

• : pbk

注記

"International student edition" -- on cover

Includes bibliographical references and index

内容説明・目次

内容説明

Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

目次

Preface Introduction 1 PART ONE Industry Dynamics of Technological Innovation 13 Sources of Innovation 15 Types and Patterns of Innovation 43 Standards Battles and Design Dominance 67 Timing of Entry 89 PART TWO Formulating Technological Innovation Strategy 107 Defining the Organization's Strategic Direction 109 Choosing Innovation Projects 129 Collaboration Strategies 153 Protecting Innovation 183 PART THREE Implementing Technological Innovation Strategy 209 Organizing for Innovation 211 Managing the New Product Development Process 235 Managing New Product Development Teams 265 Crafting a Deployment Strategy 283 INDEX 311

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB22402916
• ISBN:
  • 9781259255526
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvi, 320 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.4062
• 件名:
  • LCSH : Technological innovations -- Management
  • LCSH : New products -- Management
  • LCSH : Strategic planning