Categorical statistics for communication research
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Bibliographic Information
Categorical statistics for communication research
Wiley Blackwell, 2017
- : pbk
- : cloth
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Includes bibliographical references and index
Description and Table of Contents
- Volume
-
: pbk ISBN 9781118927090
Description
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
Provides techniques for analyzing categorical data from a communication studies perspective
Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Table of Contents
Detailed Contents ix
Preface xiii
Acknowledgments xix
About the Companion Website xx
1. Introduction to Categorical Statistics 1
2. Univariate Goodness of Fit and Contingency Tables in Two Dimensions 12
3. Contingency Tables in Three Dimensions 41
4. Log -linear Analysis 58
5. Logit Log -linear Analysis 90
6. Binary Logistic Regression 119
7. Multinomial Logistic Regression 153
8. Ordinal Logistic Regression 171
9. Probit Analysis 198
10. Poisson and Negative Binomial Regression 216
11. Interrater Agreement Measures for Nominal and Ordinal Data 232
12. Concluding Communication 255
Appendix A: Chi ]Square Table 259
Appendix B: SPSS Code for Selected Procedures 261
Index 266
- Volume
-
: cloth ISBN 9781118927106
Description
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
Table of Contents
Detailed Contents ix Preface xiii Acknowledgments xix About the Companion Website xx 1. Introduction to Categorical Statistics 1 2. Univariate Goodness of Fit and Contingency Tables in Two Dimensions 12 3. Contingency Tables in Three Dimensions 41 4. Log -linear Analysis 58 5. Logit Log -linear Analysis 90 6. Binary Logistic Regression 119 7. Multinomial Logistic Regression 153 8. Ordinal Logistic Regression 171 9. Probit Analysis 198 10. Poisson and Negative Binomial Regression 216 11. Interrater Agreement Measures for Nominal and Ordinal Data 232 12. Concluding Communication 255 Appendix A: Chi ]Square Table 259 Appendix B: SPSS Code for Selected Procedures 261 Index 266
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