Launching new ventures : an entrepreneurial approach
著者
書誌事項
Launching new ventures : an entrepreneurial approach
Cengage Learning, c2016
7th ed
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Previous edition: 2012
Includes bibliographical references and index
内容説明・目次
内容説明
LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.
目次
Part I: ENTREPRENEURSHIP AND OPPORTUNITY.
1. Understanding Entrepreneurship.
2. Preparing for the Entrepreneurial Journey.
3. Creating Opportunity.
Part II: FEASIBILITY ANALYSIS.
4. Analyzing the Industry and Market.
5. Developing and Testing a Business Model.
6. Prototyping a Solution.
7. Protecting the Startup's Assets.
8. Calculating Startup Capital Requirements.
9. Building the Founding Team.
Part III: BUSINESS DESIGN.
10. Preparing a Business Plan.
11. Designing an Entrepreneurial Organization.
12. Choosing the Legal Form of Organization.
13. Developing the Startup Marketing Plan.
14. Creating a Startup Funding Strategy.
15. Incorporating Ethics and Social Responsibility Into the Business.
Part IV: PLANNING FOR GROWTH AND CHANGE.
16. Planning for Growth and Change.
17. Funding Growth.
Case Studies.
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