E-commerce : business, technology, society
著者
書誌事項
E-commerce : business, technology, society
Pearson, c2015
11th ed., global ed
- タイトル別名
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E-commerce 2015 : business, technology, society
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience-for both instructors and students.
Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
目次
The Revolution Is Just Beginning
E-commerce Business Models and Concepts
E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
E-commerce Security and Payment Systems
E-commerce Marketing and Advertising Concepts
Social, Mobile, and Local Marketing
Ethical, Social, and Political Issues in E-commerce
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-commerce: Supply Chain Management and Collaborative Commerce
「Nielsen BookData」 より
