Strategic retail management : text and international cases
著者
書誌事項
Strategic retail management : text and international cases
（Lehrbuch）
Springer Gabler, 2017
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
目次
Functions, Formats and Players in Retailing
Strategic Marketing in Retailing
Marketing Mix in Retailing
Buying, Logistics and Performance Measurement
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