Global business management foundations
著者
書誌事項
Global business management foundations
Steve Brookes Publishing, 2013
2nd ed
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注記
Bibliography: p. 213-217
"This Kindle edition published in 2013"--T.p. verso
内容説明・目次
内容説明
Despite the flattening effects of globalization, international business demonstrates huge diversity and complexity. This book is about understanding global business contexts, threats and opportunities, the drivers and nature of globalization, multilateral organizations, and the political, economic, social, technological, and legal differences that regions and countries exhibit. This book addresses how businesses devise strategies that work internationally, in different parts of the globe, plan entry strategies for new markets, and decide on alliances, evolution and growth.To compete globally, businesses also need to work hard at the detail of managing - designing structure and organization, devising sourcing and supply chain arrangements, establishing information systems that perform globally, and managing international human resources. In eleven chapters, this book provides a foundation to these subjects based on teaching undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years. Specifically the book:* Gives a research-based grounding to international business.*
Discusses cultural, ethical, and social issues for international business and policies on corporate social responsibility.* Introduces international trade and investment, multilateral organizations, regional integration and the global financial system.* Details how firms develop international business and marketing and R&D strategies, enter markets and alliances, and evolve on the global stage.* Gives insight through frameworks, studies and examples of how businesses manage organization structure and architecture, sourcing and the supply chain, information systems and human resources, globally, regionally and domestically.
目次
- INTRODUCTION, CHAPTER 1: Globalization and Trade: Is It Really a Flat World?, CHAPTER 2:Political, Economic and Legal Environments: Diversity or Growing Uniformity?, CHAPTER 3: Cultural Social and Ethical Challenges: Towards CSR, CHAPTER 4
- Strategy in Global Context: One Size Fits All?, CHAPTER 5: International Competitive Strategy: Debating Approaches, CHAPTER 6: Market Entry and Evolution: Commitment Versus Risk, CHAPTER 7: International Marketing and R&D Strategy: 'Seeing the Business Through the Customers' Eyes', CHAPTER 8: Structuring and Integrating the International Business, CHAPTER 9: Global Sourcing of Production and Services, CHAPTER 10:Global Information Systems Management, CHAPTER 11: International Dimensions of Human Resources Management, A Guide to Further Reading, References
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