Marketing in and for a sustainable society
著者
書誌事項
Marketing in and for a sustainable society
（Emerald books, . Review of marketing research ; v. 13）
Emerald, 2016
1st ed
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注記
Includes bibliographical references
内容説明・目次
内容説明
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
目次
Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint - Rajan Varadarajan
Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives - Jakki J. Mohr, Linda L. Price and Aric Rindfleisch
A Stakeholder Marketing Approach to Sustainable Business - Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrell
Turning to Sustainable Business Practices: A Macromarketing Perspective - Mark Peterson and Matthew B. Lunde
No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability - Seonaidh Mcdonald, Caroline J. Oates and Panayiota J. Alevizou
Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective - Bipul Kumar and Nikhilesh Dholakia
Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market - Diane M. Martin and Terhi VaIsto
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