Modeling markets : analyzing marketing phenomena and improving marketing decision making

Author(s)

• Leeflang, P. S. H.

Bibliographic Information

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Peter S.H. Leeflang ... [et al.]

（International series in quantitative marketing）

Springer, c2015

Note

Includes bibliographical references and indexes

Details

• NCID: BB2270038X
• ISBN:
  • 9781493920853
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 408 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management -- Decision making -- Mathematical models
  • LCSH : Marketing -- Management -- Mathematical models
  • LCSH : Marketing -- Mathematical models
  • LCSH : Demand (Economic theory) -- Mathematical models
• Parent Bibliography ID:
  • BA0685130X