Contemporary selling : building relationships, creating value

Author(s)

• Johnston, Mark W.
• Marshall, Greg W.

Bibliographic Information

Contemporary selling : building relationships, creating value

Mark W. Johnston and Greg W. Marshall

Routledge, 2016

5th ed

• : hbk
• : pbk

Note

"First edition published by McGraw-Hill, 2005"--T.p. verso

"Second edition published by McGraw-Hill, 2008"--T.p. verso

"Third edition published by McGraw-Hill, 2011"--T.p. verso

"Fourth edition published by Routledge, 2013"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB22719515
• ISBN:
  • 9781138951228
  • 9781138951235
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 413 p.
• Size: 29 cm
• Classification:
  • DC23 : 658.85
• Subject Headings:
  • LCSH : Selling
  • LCSH : Relationship marketing
  • LCSH : Customer relations