Building customer-brand relationships

Author(s)

• Schultz, Don E.

Bibliographic Information

Building customer-brand relationships

Don E. Schultz ... [et al.]

Routledge, 2015, c2009

• : hbk

Note

"First published 2009 by M.E. Sharpe, ... first issued in hardback 2015"--T.p. verso

Includes index

Details

• NCID: BB22723396
• ISBN:
  • 9781138133761
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 355 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
  • LCSH : Branding (Marketing)