Building customer-brand relationships

著者

• Schultz, Don E.

書誌事項

Building customer-brand relationships

Don E. Schultz ... [et al.]

Routledge, 2015, c2009

• : hbk

注記

"First published 2009 by M.E. Sharpe, ... first issued in hardback 2015"--T.p. verso

Includes index

詳細情報

• NII書誌ID(NCID): BB22723396
• ISBN:
  • 9781138133761
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 355 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.812
• 件名:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
  • LCSH : Branding (Marketing)