Excellence in advertising : the IPA guide to best practice

Author(s)

• Butterfield, Leslie

Bibliographic Information

Excellence in advertising : the IPA guide to best practice

edited by Leslie Butterfield

Routledge, 2016, c1999

2nd ed

• : hbk

Note

"Published in association with the Institute of Practitioners in Advertising"

"Second edition, revised & enlarged"--Cover

Includes bibliographical references and index

Details

• NCID: BB22727182
• ISBN:
  • 9781138171664
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xviii, 304 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising