The dark side of CRM : customers, relationships and management

Author(s)

• Nguyen, Bang
• Simkin, Lyndon
• Canhoto, Ana Isabel

Bibliographic Information

The dark side of CRM : customers, relationships and management

edited by Bang Nguyen, Lyndon Simkin and Ana Isabel Canhoto

Routledge, 2016

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB22730609
• ISBN:
  • 9781138803312
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xviii, 303 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Customer relations -- Management