Brand new justice : how branding places and products can help the developing world

Author(s)

• Anholt, Simon

Bibliographic Information

Brand new justice : how branding places and products can help the developing world

Simon Anholt

Routledge, 2016, c2005

Rev. ed

• : hbk

Note

Includes bibliographical references (p. 166-169) and index

Details

• NCID: BB2273223X
• ISBN:
  • 9781138172401
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 173 p.
• Size: 25 cm
• Classification:
  • LCC : HD69.B7
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Brand name products -- Management
  • LCSH : Export marketing
  • LCSH : Export marketing -- Social aspects
  • LCSH : Brand name products -- Developing countries
  • LCSH : International economic relations
  • LCSH : Advertising -- Brand name products
  • LCSH : Globalization