The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world

Author(s)

• Li, Wanqiang
• Avery, Martha

Bibliographic Information

The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world

Li Wanqiang ; [translated by Martha Avery]

McGraw-Hill Education, c2017

Note

Includes index

Details

• NCID: BB22756883
• ISBN:
  • 9781259584534
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 262 p.
• Size: 24 cm
• Classification:
  • DC23 : 384.5350951
• Subject Headings:
  • LCSH : Xiao mi ke ji (Beijing, China)
  • LCSH : Computer industry -- China
  • LCSH : Smartphones
  • LCSH : Viral marketing -- China
  • LCSH : Customer relations