The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world
著者
書誌事項
The Xiaomi way : customer engagement strategies that built one of the largest smartphone companies in the world
McGraw-Hill Education, c2017
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
How one small tech company got smart about social media and became "China's new smartphone king" (CNN)
In this exclusive inside look at the phenomenal rise of Xiaomi-the new smartphone company that's giving Apple a run for their money-cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You'll discover:
* How Xiaomi became the third largest smartphone maker in the world-in just 4 years' time
* How the cofounders landed their first million users-without spending a dime on advertising
* How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum
* What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development
Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today's flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.
Includes a foreword by Lei Jun, Xiaomi CEO.
目次
FOREWORD BY LEI JUN
CHAPTER 1: A SENSE OF ENGAGEMENT
CHAPTER 2: PRODUCT
CHAPTER 3: BRAND
CHAPTER 4: SOCIAL MEDIA
CHAPTER 5: SERVICE
CHAPTER 6: DESIGN
CHAPTER 7: ALEE'S NOTEBOOK
POSTSCRIPT
APPENDIX A. EVENTS
APPENDIX B. ILLUSTRATIONS
ACKNOWLEDGMENTS: THE BENEFACTORS
OF THIS PARTICULAR DREAM
INDEX
「Nielsen BookData」 より