Business project management and marketing : mastering business markets
Author(s)
Bibliographic Information
Business project management and marketing : mastering business markets
（Springer texts in business and economics）
Springer, c2016
- Other Title
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Auftrags- und Projektmanagement
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Note
Includes bibliographical references
Description and Table of Contents
Description
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Table of Contents
Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.
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