Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Author(s)

    • Petruzzellis, Luca
    • Academy of Marketing Science (AMS) World Marketing Congress

Bibliographic Information

Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Luca Petruzzellis, Russell S. Winer, editors

(Developments in marketing science : proceedings of the Academy of Marketing Science)

Springer, c2016

Available at  / 3 libraries

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Details

  • NCID
    BB22785054
  • ISBN
    • 9783319298764
  • Country Code
    sz
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Cham]
  • Pages/Volumes
    xxxiii, 987 p.
  • Size
    25 cm
  • Parent Bibliography ID
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