Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

著者

• Petruzzellis, Luca
• Winer, Russell S.
• Academy of Marketing Science (AMS) World Marketing Congress

書誌事項

Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Luca Petruzzellis, Russell S. Winer, editors

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, c2016

詳細情報

• NII書誌ID(NCID): BB22785054
• ISBN:
  • 9783319298764
• 出版国コード: sz
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Cham]
• ページ数/冊数: xxxiii, 987 p.
• 大きさ: 25 cm
• 親書誌ID:
  • BB19015740