Marketing for competitiveness : Asia to the world! in the age of digital consumers

Author(s)

• Kotler, Philip
• Kartajaya, Hermawan
• Hooi, Den Huan
• Asia Marketing Federation

Bibliographic Information

Marketing for competitiveness : Asia to the world! in the age of digital consumers

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

World Scientific, c2017

• : pbk

Note

"Asia Marketing Federation"

Includes bibliographical references

Details

• NCID: BB22823051
• ISBN:
  • 9789813201965
  • 9789813201958
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hackensack, N.J.
• Pages/Volumes: xiv, 288 p.
• Size: 23 cm