Store wars : the worldwide battle for mindspace and shelfspace, online and in-store
著者
書誌事項
Store wars : the worldwide battle for mindspace and shelfspace, online and in-store
Wiley, 2012
2nd ed
- : hbk
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: * A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). * A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. * A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. * A section covering the Emerging Markets the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries.
The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.
目次
Acknowledgements vii Introduction ix CHAPTER 1 Shifting of power in the value chain 1 CHAPTER 2 Differences between manufacturers and retailers 23 CHAPTER 3 The fragility of a marketing orientation 37 CHAPTER 4 Retailers and the marketing concept 53 CHAPTER 5 The battlefield for mindspace and shelfspace 69 CHAPTER 6 The battle for mindspace 83 CHAPTER 7 The battle for shelfspace 101 CHAPTER 8 Creating a sustainable retail differential CHAPTER 9 Private label 139 CHAPTER 10 Trade marketing 165 CHAPTER 11 Internationalisation and emerging markets 193 CHAPTER 12 E-retailing 215 CHAPTER 13 The new order and its challenges 239 Appendix 1: Top private label manufacturers 265 Appendix 2: BRIC market snapshots 269 Index 277
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