Soap, sex, and cigarettes : a cultural history of American advertising

著者

• Sivulka, Juliann

書誌事項

Soap, sex, and cigarettes : a cultural history of American advertising

Juliann Sivulka

Wadsworth, Cengage Learning, c2012

2nd ed

注記

Includes bibliographical references (p. 414-416) and index

内容説明・目次

内容説明

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

目次

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.

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詳細情報

• NII書誌ID(NCID): BB22857133
• ISBN:
  • 9781133311133
• LCCN: 2010939315
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xvi, 430 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5813.U6
• 件名:
  • LCSH : Advertising -- United States -- History
  • LCSH : Advertising -- Social aspects -- United States