Global marketing strategies for the promotion of luxury goods
著者
書誌事項
Global marketing strategies for the promotion of luxury goods
（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）
Business Science Reference, c2016
- : hardcover
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
内容説明
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands.
Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
「Nielsen BookData」 より