Arts marketing

著者

書誌事項

Arts marketing

Finola Kerrigan, Peter Fraser, Mustafa Özbilgin

Routledge, 2016, c2004

  • : hbk

大学図書館所蔵 件 / 1

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [198]-217) and index

内容説明・目次

内容説明

Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

目次

  • Bibliographical notes
  • Introduction
  • The marketing of popular music
  • Marketing in the film industry
  • The marketing of theatre
  • The marketing of opera
  • Marketing and jazz
  • The theory and practice of visual arts marketing
  • Museum marketing: understanding different types of audiences
  • Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective
  • Key issues in arts marketing
  • References
  • Index.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BB22919128
  • ISBN
    • 9781138144880
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Abingdon, Oxon
  • ページ数/冊数
    x, 223 p.
  • 大きさ
    26 cm
  • 分類
  • 件名
ページトップへ