Marketing finance : turning marketing strategies into shareholder value

Author(s)

• Ward, Keith

Bibliographic Information

Marketing finance : turning marketing strategies into shareholder value

Keith Ward

Routledge, 2016

• : hbk

Note

Originally published: Butterworth-Heinemann, 2004

Details

• NCID: BB22922993
• ISBN:
  • 9781138140707
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 349 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Finance
  • LCSH : Marketing -- Cost effectiveness