Customer lifetime value : reshaping the way we manage to maximize profits
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Bibliographic Information
Customer lifetime value : reshaping the way we manage to maximize profits
Routledge, 2016
- : hbk
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Note
First published 2006 by The Haworth Press, Inc.
First issued in hardback 2015
"Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."
Includes bibliographical references and index
