Customer lifetime value : reshaping the way we manage to maximize profits

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書誌事項

Customer lifetime value : reshaping the way we manage to maximize profits

David Bejou, Timothy L. Keiningham, Lerzan Aksoy

Routledge, 2016

  • : hbk

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注記

First published 2006 by The Haworth Press, Inc.

First issued in hardback 2015

"Co-published simultaneously as Journal of relationship marketing, volume 5, numbers 2/3 2006."

Includes bibliographical references and index

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