The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing

Emanuel Rosen

Doubleday, c2009

[Rev. and updated ed]

  • : [pbk]

Available at  / 1 libraries

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Note

"This is a revised and updated edition of: The anatomy of buzz, published in 2000"--T.p. verso

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