Marketing in Asia

Author(s)

• Kerin, Roger A.
• Lau, Geok Theng
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing in Asia

Roger A. Kerin ... [et al.]

McGraw-Hill Education, c2015

3rd ed., Asia global ed

Note

Other authors: Lau Geok Theng, Steven W. Hartley and William Rudelius

Glossary: p. 728-737

Includes bibliographical references and indexes

Previous edition 2013

Details

• NCID: BB22950853
• ISBN:
  • 9789814595032
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Singapore]
• Pages/Volumes: xlix, 812 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.12.A8
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Asia