Brand admiration : building a business people love

Author(s)

• Park, C. Whan
• MacInnis, Deborah J.
• Eisingerich, Andreas B.
• Weiss, Allen M.

Bibliographic Information

Brand admiration : building a business people love

C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen Weiss

Wiley, c2016

• : hardcover

Note

Includes bibliographical references and index

Details

• NCID: BB22951368
• ISBN:
  • 9781119308065
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xvii, 270 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Strategic planning
  • LCSH : Decision making