Research methods for business : a skill-building approach
著者
書誌事項
Research methods for business : a skill-building approach
Wiley, c2016
7th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers. The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.
目次
Chapter 1 Introduction to Research Chapter 2 The Scientific Approach and Alternative Approaches to Investigation Chapter 3 Defining and refining the problem Chapter 4 The Critical Literature Review Chapter 5 Theoretical Framework & Hypothesis Development Chapter 6 Elements of Research Design Chapter 7 Interviews Chapter 8 Data Collection Methods: Observation Chapter 9 Administering Questionnaires Chapter 10 Experimental Designs Chapter 11 Measurement of Variables: Operational definition Chapter 12 Measurement: Scaling, Reliability, and Validity Chapter 13 Sampling Chapter 14 Quantitative Data Analysis Chapter 15 Quantitative Data Analysis: Hypothesis Testing Chapter 16 Qualitative Data Analysis Chapter 17 The Research Report A Final Note to Students Statistical Tables Glossary Bibliography Index
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