Applied conjoint analysis

Author(s)

• Rao, Vithala R.

Bibliographic Information

Applied conjoint analysis

Vithala R. Rao

Springer, c2014

• : pbk

Note

Includes bibliographical references and index (p. 383-389)

"Softcover reprint of the hardcover 1st edition 2014"--T.p. verso

Details

• NCID: BB22969545
• ISBN:
  • 9783662502310
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xv, 389 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8343
• Subject Headings:
  • LCSH : Conjoint analysis (Marketing)