Right of publicity : analysis, valuation, and the law

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Right of publicity : analysis, valuation, and the law

Weston Anson

American Bar Association, Section of Intellectual Property Law, c2015

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内容説明

Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals. - Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases. - Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation. - Part III covers the structuring, pricing, and challenges of deals for all types of celebrities. With this invaluable book, anyone who works with right of publicity will:* Know and understand today's law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity * Be able to engage in more and better deals with fewer problems * Learn how to earn greater income from rights of publicity

目次

Table of Contents Preface Introduction Part I: Historic Foundation and Current Legal Status Chapter 1: Legal and Commercial Foundations for Rights of Publicity Chapter 2: Origins, Definitions, and Early Right of Publicity Cases Chapter 3: The Base for Right of Publicity Laws and Protection Chapter 4: Federal and State Claims, Defenses, and Exemptions: A Guide for Legal and Business Advisors Chapter 5: Which States Protect Rights of Publicity, and What Do They Protect? Chapter 6: International Protection Can Be Even More Problematic Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? Chapter 7: The Parallels between Traditional Brands and Celebrity Brands Chapter 8: Multiple Stakeholders Care about the Value of Celebrity Rights of Publicity and Their Brands Chapter 9: The Need to Establish Rightof Publicity Values Chapter 10: Does Celebrity Endorsement Work? Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets Chapter 12: Challenges in Rights of Publicity Valuation Chapter 13: Factors, Influences, and Pricing in Celebrity Deals Chapter 14: Four Factors (Plus One) Driving Celebrity Endorsements Chapter 15: Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal Final Thoughts Index

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