Alex Steinweiss

著者
    • Reagan, Kevin
    • Burger, Anke
    • Pélissier, Blandine
    • Steinweiss, Alex
書誌事項

Alex Steinweiss

by Kevin Reagan ; with an introduction by Steven Heller ; [German translation, Anke Burger ; French translation, Blandine Pélissier]

(Bibliotheca universalis)

Taschen, c2015

タイトル別名

Steinweiss

Alex Steinweiss : the inventor of the modern album cover

この図書・雑誌をさがす
注記

English, French and German

Other title from bookjacket

Chronology: p. 530-540

Bibliography: p. 543

内容説明・目次

内容説明

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold. The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

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