Global brand strategy : world-wise marketing in the age of branding

Author(s)

• Steenkamp, Jan-Benedict E. M.

Bibliographic Information

Global brand strategy : world-wise marketing in the age of branding

Jan-Benedict Steenkamp

Palgrave Macmillan, c2017

Note

Includes index

Details

• NCID: BB2304536X
• ISBN:
  • 9781349949939
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [London]
• Pages/Volumes: xxiv, 319 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Branding (Marketing)