Event studies : theory, research and policy for planned events

書誌事項

Event studies : theory, research and policy for planned events

Donald Getz and Stephen J. Page

(Events management series, 13)

Routledge, 2016

3rd ed

  • : pbk
  • : hbk

大学図書館所蔵 件 / 9

この図書・雑誌をさがす

注記

Includes bibliographical references (p. [436]-495) and index

内容説明・目次

内容説明

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor's Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

目次

Part One: Basic Concepts in Event Studies 1. Introduction and Overview of Event Studies 2. The World of Planned Events Part Two: Foundation Disciplines and Closely- Related Fields 3. Foundation Disciplines 4. More Foundation Disciplines 5. Closely-Related Fields Part Three: Framework for Understanding and Creating Knowledge 6. The Event Experience and Meanings 7. Event Design 8. Antecedents and Decision-Making 9. Planning, Management of Events 10. Outcomes and the Impacted 11. Events and Public Policy Part Four: Conclusion 12. Science, Knowledge and Theory for Event Studies

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示

詳細情報

ページトップへ