Managing customer experience and relationships : a strategic framework

Author(s)

• Peppers, Don
• Rogers, Martha

Bibliographic Information

Managing customer experience and relationships : a strategic framework

Don Peppers, Martha Rogers

Wiley, c2017

3rd ed

• : cloth

Access to Electronic Resource 1 items

• Managing customer experience and relationships a strategic framework

  c2017.

  Maruzen eBook Library

Note

Includes indexes

Details

• NCID: BB23049779
• ISBN:
  • 9781119236252
• LCCN: 2016023735
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxiv, 600 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing
  • LCSH : Information storage and retrieval systems -- Marketing