Managing customer experience and relationships : a strategic framework

著者

• Peppers, Don
• Rogers, Martha

書誌事項

Managing customer experience and relationships : a strategic framework

Don Peppers, Martha Rogers

Wiley, c2017

3rd ed

• : cloth

電子リソースにアクセスする 全1件

• Managing customer experience and relationships a strategic framework

  c2017.

  Maruzen eBook Library

注記

Includes indexes

• NII書誌ID(NCID): BB23049779
• ISBN:
  • 9781119236252
• LCCN: 2016023735
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxiv, 600 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• 件名:
  • LCSH : Customer relations -- Management
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing
  • LCSH : Information storage and retrieval systems -- Marketing