Health and the media : principles and practices for health promotion
著者
書誌事項
Health and the media : principles and practices for health promotion
McGraw-Hill book, c1993
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 175-184) and index
内容説明・目次
内容説明
Designed to help students, physician, and healthcare administrators become familiar with the concept of using the media in health promotion. It discusses the processes of communication and the media, and points out the importance of using the media for public health advertising and publicity. It also provides practical guidance, including a workbook for planning health promotion media campaigns. This work should serve as a valuable complimentary reference to Dr Egger's title "Health Promotion Strategies and Methods".
目次
- Part 1 Principles: background to the use of the media in health promotion
- principles of communications relevant to media use
- marketing health through the media. Part 2 Practices: a framework for using the media in health promotion
- describing the media
- defining the market
- determining the right message
- designing the message right
- delivering the message through advertising
- delivering the message through publicity
- delivering the message through edutainment and other methods
- delineating the measures
- planning health promotion media campaigns.
「Nielsen BookData」 より