Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual
著者
書誌事項
Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual
Penguin Books, c2016
[2nd ed.]
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注記
Ed. statement from pref
Bibliography: p. 235
内容説明・目次
内容説明
In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything
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