Media, persuasion and propaganda
Author(s)
Bibliographic Information
Media, persuasion and propaganda
（Media topics）
Edinburgh University Press, c2015
- : hardback
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
How do influential people, organizations, and nations build a community, market, or empire? When does persuasion become propaganda? The growing sophistication of persuasion and propaganda in the media, combined with the powerful reach of existing and emerging technologies, calls for a reframing of persuasive strategies and tactics for contemporary audiences. This multi-disciplinary text guides readers through the spectrum of persuasion, from everyday promotion to globe-altering propaganda.
by "Nielsen BookData"
