Media, persuasion and propaganda
著者
書誌事項
Media, persuasion and propaganda
（Media topics）
Edinburgh University Press, c2015
- : hardback
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and index
内容説明・目次
内容説明
How do influential people, organizations, and nations build a community, market, or empire? When does persuasion become propaganda? The growing sophistication of persuasion and propaganda in the media, combined with the powerful reach of existing and emerging technologies, calls for a reframing of persuasive strategies and tactics for contemporary audiences. This multi-disciplinary text guides readers through the spectrum of persuasion, from everyday promotion to globe-altering propaganda.
「Nielsen BookData」 より
