Winning in service markets : success through people, technology and strategy

著者

• Wirtz, Jochen

書誌事項

Winning in service markets : success through people, technology and strategy

Jochen Wirtz

World Scientific, c2017

• : hardcover
• : pbk

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB23146720
• ISBN:
  • 9781944659042
  • 9781944659059
• LCCN: 2016007496
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New Jersey
• ページ数/冊数: xvii, 684 p.
• 大きさ: 23-24 cm
• 分類:
  • LCC : HD9980.5
  • DC23 : 658
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Branding (Marketing)
  • LCSH : Customer relations