The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Author(s)
Bibliographic Information
The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
（Applied marketing science = Angewandte Marketingforschung）（Research）
Springer Gabler, c2015
- : pbk
Available at 1 libraries
Note
"Doctoral dissertation, TU Dortmund University, 2014"--T.p. verso
Includes bibliographical references (p. [141]-163)