The construction of English : culture, consumerism and promotion in the ELT global coursebook
著者
書誌事項
The construction of English : culture, consumerism and promotion in the ELT global coursebook
Palgrave Macmillan, 2015
- : pbk
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
First published in hardback 2010
Includes bibliographical references and index
内容説明・目次
内容説明
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
目次
Acknowledgements Introduction Culture and English Language Teaching Describing and Analysing ELT Coursebooks Representational Repertoires 1: Streamline Connections and Building Strategies Representational Repertoires 2: The New Cambridge Course 2 and The New Edition Production and Regulation of Content Consumption of Content Future Directions Conclusion Notes Appendices Bibliography Index
「Nielsen BookData」 より
