Media writing : a practical introduction
著者
書誌事項
Media writing : a practical introduction
（Macmillan education）
Palgrave Macmillan, 2016
2nd ed
- : pbk
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注記
Summary: "A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting"-- Provided by publisher
Bibliography: p. 262-268
Includes index
内容説明・目次
内容説明
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.
This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
目次
Introduction
1. Approaches to Writing for the Media
2. Writing News: Print and Online
3. Writing News: Broadcast
4. Writing for Magazines
5. Writing for Public Relations
6. Writing Copy for Advertising
7. Screenwriting: Fictional Formats
8. Screenwriting: Factual Formats.
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