Brand meaning management

Author(s)

• MacInnis, Deborah J.
• Park, C. Whan
• Malhotra, Naresh K.

Bibliographic Information

Brand meaning management

edited by Deborah J. MacInnis, C. Whan Park

（Emerald books, . Review of marketing research / series editor, Naresh K. Malhotra ; v. 12）

Emerald, 2015

1st ed

Note

Includes bibliographical references

Details

• NCID: BB23228712
• ISBN:
  • 9781784419325
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xxxii, 305 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Product management
• Parent Bibliography ID:
  • BB00489229