The psychology of consumer and social influence : theory and research
著者
書誌事項
The psychology of consumer and social influence : theory and research
（Psychology research progress series）
Nova Publishers, c2016
- : hardcover
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters the chapters address: empirical studies on how indirect social influence can affect different styles of thinking that result in counterintuitive outcomes; new insights into the issue of self-control as a limited resource and how it affects susceptibility to persuasion and compliance; the different types of appeals most effective in facilitating abstinence from unhealthy habits; how the effectiveness of a companys public response to brand failures is contingent on different factors involved in such failures; the persuasiveness of different forms of online versus offline consumer influence strategies; an expanded theoretical approach to social responsiveness integrated into an emerging area of theoretical physics: socio-physical modeling; and finally a controversial chapter that defines, tests and validates a scale that measures a commonly used descriptive vulgarity (negative influence) and then demonstrates its utility in predicting interpersonal and social problems. The empirical and conceptual chapters compiled in this book should be of interest to researchers working in the areas of consumer or social influence looking for new theoretical insights and ideas to investigate, as well as for those seeking stimulating questions or results for classroom learning and discussion. This book provides both.
目次
- Preface
- Indirect Social Influence at Work: The Effect of Anticipated Discussion on Thinking Style
- Self-Control & the Susceptibility to Persuasion, Compliance, & Conformity
- Blowing Smoke: How Appeal Type Influences Subjective Norms & Intentions to Consume Electronic Cigarettes
- Consumer Response to Brand Failure
- Rethinking the Diamond Model: Theory & Research Support Self-Anticonformity as a Basic Response & Influence Process
- Direct Marketing on the Internet: Implications on Customer Acquisition, Repeat Buying, & Firm Performance
- The Vulgar Euphemism (VE) Scale: Entitled Incivility in Social Relations
- Index.
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