Brand fans : lessons from the world's greatest sporting brands

Author(s)

• Smith, Aaron
• Stavros, Constantino
• Westberg, Kate

Bibliographic Information

Brand fans : lessons from the world's greatest sporting brands

Aaron C.T. Smith, Constantino Stavros, Kate Westberg

Palgrave Macmillan, c2017

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB23281996
• ISBN:
  • 9783319488530
• LCCN: 2017930175
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: x, 249 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.8343
• Subject Headings:
  • LCSH : Brand choice
  • LCSH : Sports -- Marketing