Strategy for tourism

著者

• Tribe, John

書誌事項

Strategy for tourism

John Tribe

Goodfellow, c2010

注記

Includes bibliographical references and index

内容説明・目次

内容説明

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

目次

• Part I: Strategic Purpose, Chapter 1 Introduction to Strategy, Chapter 2 Mission and Purpose, Chapter 3 Culture and Strategy
• Part II: Strategic Analysis,Chapter 4 The External Environment: PEST, Chapter 5 The External Environment: Competition, Chapter 6 The Internal Environment: Capability
• Part III: Strategic Choice, Chapter 7 Strategic Options, Chapter 8 Strategic Directions and Methods, Chapter 9 Strategic Evaluation, Chapter 10 Organising and Resourcing, Chapter 11 Managing and Monitoring, Chapter 12 Strategy in Action
• Index

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB23289604
• ISBN:
  • 9781906884079
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: vi, 258 p.
• 大きさ: 25 cm
• 分類:
  • DC22 : 338.47910684
• 件名:
  • LCSH : Tourism -- Management
  • LCSH : Strategic planning